WAVV 101FM Logo

The Sound of Southwest Florida

WAVV-101.1 FM Modern Easy Favorites offers a unique blend of vocal and instrumental music. We offer a variety of brighter, newer versions of classic songs from the 50’s through the 80’s, along with some lighter original hits.  WAVV 101.1 FM, Southwest Florida’s “lifestyle soundtrack,” is presented by our popular and friendly personalities with minimal talk and limited commercial interruptions.  WAVV-101.1 FM, with 100,000 watts of power and broadcasting in crystal clear HD, is the top-rated, most listened-to radio station in all of Lee and Collier counties for the past 24 consecutive years.

Independently and locally owned, we also air national and local news, weather, beach reports, sports and business updates.  Additionally, we air contests and offer advertising opportunities for local businesses.

At WAVV 101.1, we demonstrate our commitment to our community by generously supporting and sponsoring many community and charitable events and airing public service announcements for many local charitable organizations.

WAVV 101.1 FM, The Beginning

Norm Alpert WAVV 101.1 FM

Norm Alpert

Founder & President

Alpine Broadcasting Corporation
WAVV 101.1FM

The late Norm Alpert (1929-2018) was the founder, owner and President of Alpine Broadcasting Corporation and WAVV 101.1FM.

After a successful early media career, as a National TV and Radio Media sales rep and manager, at The Eastman Company in New York, Mr. Alpert purchased and developed his first radio station, WHOM-FM, in Portland, Maine.

Upon the successful sale of WHOM-FM, Mr. Alpert founded, developed and placed WAVV 101.1FM, Naples, Florida on the air in 1987.

WAVV 101.1FM would soon go on to become the highest rated radio station in the Ft. Myers/Naples market holding the #1 ratings position for the last 25 years.

Under Norm Alpert’s personal direction and guidance, WAVV  developed and refined its unique, custom music format presentation known today as “Modern Easy Favorites”.

In addition to WAVV, Mr. Alpert also owned and operated radio stations in other markets including Greenville, South Carolina, Sarasota, Florida and Knoxville, Tennessee.

Norm Alpert was a top-notch broadcaster, radio business executive and community leader over his long and stellar career.

His proud legacy is the continued ratings and business success of WAVV 101.1FM  and its staff of talented and dedicated professionals that he cared so very much for.

Thanks to Norm Alpert, WAVV 101.1FM  listeners and advertisers continue to enjoy great music and beneficial advertising opportunities to this day and into the future!

The Alpert family will honor Norm Alpert’s legacy by continuing WAVV’s tradition of first class, quality, musical entertainment and community service in the years to come.

Donna Alpert, Ph.D

CEO, Alpine Broadcasting Corporation/WAVV

As CEO, Donna Alpert continues the ongoing Alpert family tradition of owning and operating WAVV radio as a local business.

Donna Alpert succeeds her late husband and founder of the Alpine Broadcasting Corporation/WAVV Norm Alpert.

She has been affiliated with WAVV since 1987, having actively worked at the station in various capacities for many years.

Donna Alpert brings the benefits of her business knowledge about WAVV combined with her professional experience as a practicing mental health counselor.